The Institute for Education welcomed John Zogby, Senior Analyst AZ Analytics to IFE’s NextGen Roundtable. Mr. Zogby spoke about his new e-book First Globals: Understanding, Managing, and Unleashing Our Millennial Generation which he co-authored with Joan Snyder Cole. The event was hosted by the Pulitzer Center on Crisis Reporting located in Washington, DC.
About the Book: First Globals: Understanding, Managing, and Unleashing Our Millennial Generation
For Americans born between 1979 and 1994, history has invaded their sense of well-being and self, not once but twice. The signal event was, of course, the horror of September 11, 2001. If history were a guide, then predictably these high school and college students, along with their entry-level job colleagues, would have reacted by turning inward, rallying around the flag, wanting revenge-much like my older cousins and professors of the World War II era reacted to Pearl Harbor. But this group was already different. They played more soccer than baseball; they watched the World Cup. Technology from MTV to the Internet put them in touch with the rest of the world on a moment’s notice. They consumed global brands. And they were already developing their own networks that included intimates or acquaintances beyond the community where they lived.
And they had a global sensibility; geopolitical borders mattered less. A 2005 Zogby Poll showed that American teens and twenty-somethings cared more about the product and less about what nation it represented. Their preferences weren’t a matter of culture but of cool. Indeed, they were planetary “buyers without borders.” I call them America’s First Globals and they are the subject of my new book, co-authored with Joan Snyder Kuhl, First Globals: Understanding, Managing, and Unleashing the Potential of our Millennial Generation.
Please click on the link below to read the full release: http://zogbyanalytics.com/
“First Globals should be required reading for parents, teachers, employers, and Millennials themselves. More than any other book out there I can think of, it captures the enormous promise of–and perils faced by–a generation that has grown up in the midst of both immense technological progress and social and political turmoil. The Millennial Generation, whose members Zogby and Kuhl have dubbed the “First Globals,” are uniquely motivated to make a difference and contribute to society. But in the wake of the recent recession, many of these young people are also in danger of being left behind, without the tools and perspective needed to leverage their strengths. First Globals describes the Millennial Generation in fascinating detail, but more important, provides an essential roadmap for cultivating this cohort’s potential and ensuring that young Americans continue this country’s great tradition of self-renewal.”
– Coach Kathy Kemper, Founder and CEO, Institute for Education
“John Zogby and Joan Snyder Kuhl bring a new dimension of understanding and useful insights to perhaps the most important generation of the 21st century: the Millennials. This fact-based, well-researched and well-written book is a source of hope and inspiration for what is possible.”
– Pepper de Callier, Founder & Executive Director Prague Leadership Institute
About the Speaker:
John Zogby, founder of the “Zogby Poll” and the Zogby companies, is an internationally respected pollster, opinion leader, and best-selling author. He currently serves as the senior analyst at JZ Analytics, a political and public opinion polling firm founded by his son, Jonathan Zogby.
For three decades, the Zogby companies have produced polls with an unparalleled record of accuracy, reliability, and insight. An early pioneer in the practice of online polling, Zogby’s interactive methodology is a leader in the industry.
Fortune Magazine, The New Yorker, and Investor’s Business Daily have all profiled John Zogby. He has appeared on every major US television network, the BBC, and scores of US and international cable news programs. He has been spoofed on NPR’s “All Things Considered,” The Tonight Show with Jay Leno, and The Late Show with David Letterman. His appearances on The Daily Show with Jon Stewart are among his favorites.
Zogby writes weekly columns on Forbes.com and is the author of The Obama Report Card, a weekly feature in The Washington Times. He contributes monthly to Politics magazine and News Corp’s The Daily. He is also a founding contributor to The Huffington Post.
In 2008, Zogby authored the New York Times bestseller The Way We’ll Be: The Zogby Report on the Transformation of the American Dream. His analytical expertise has also been published on the opinion pages of The New York Times, Wall Street Journal, and Financial Times.
He has polled and consulted for a wide spectrum of business, media, government, and political groups including Coca-Cola, Microsoft, CISCO Systems, St. Jude’s Children’s Research Hospital, and the US Census Bureau.
A senior advisor at the Kennedy School of Government at Harvard University, Zogby also serves as a commissioner for the Center for Strategic and International Studies (CSIS) Commission on Smart Power and is a senior fellow of the Catholic University Life Cycle Institute. As chairman of Sudan Sunrise, Zogby works to continue the vision of NBA player Manute Bol to bring peace to Sudan through education.
Zogby has three sons with his wife, Kathleen, a retired special education teacher. His interests include golf, basketball, and soccer coaching.
